In 2025, young people spent UAH 139.8 million on books through eBook, purchasing over 434 thousand copies. Popular genres include psychology, dramas, and detective stories, as well as Ukrainian authors.
In 2025, young people spent UAH 139.8 million on books through eKnyha. This is more than 434 thousand copies, an average of 1,200 books daily, reports UNN with reference to the state services "Diia" service.
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According to "Diia", young people most often read "about themselves, emotions and inner support."
Top reading trends of 2025: psychology and self-development, emotional dramas, Dark Romance, detectives and thrillers, and eternal classics and fantasy. Favorites among authors are Colleen Hoover, Tess Gerritsen, Penelope Douglas.
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Among Ukrainian authors:
- Volodymyr Stanchyshyn;
- Illarion Pavliuk;
- Andriy Semiankiv.
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The eKnyha project was implemented by the Ministry of Culture of Ukraine jointly with the Ministry of Digital Transformation of Ukraine and the Ukrainian Book Institute with the assistance of the "Diia Support Project", which the United Nations Development Programme in Ukraine is implementing with funding from the Government of Sweden.
"eBook": 18-year-old Ukrainians spent over 91 million hryvnias in the first half of 202516.07.25, 15:34 • 7109 views
